The iPhone 16 series is out in the distance, gently approaching landfall, much like an airplane on a glidepath. You’ll want to know what’s coming and when, so you can prepare to watch the keynote at the beginning (see below for instructions), as well as when it will be available for purchase. An industry heavyweight has confirmed what’s on the way, and a new report has just surfaced that appears to indicate the precise date.
Let’s start with that. “The stakes are high for Apple, which looks to prove to both consumers and Wall Street that it’s now a major player in generative artificial intelligence,” Mark Gurman said in a thorough essay at Bloomberg. Gurman asserts—and quite accurately, in my opinion—that the iPhone 16 series will be the most significant device unveiled at the keynote on Monday, September 9.
Additionally, he claims that all four of the new iPhones will include the much-anticipated Capture Button, which allows users to take pictures or record videos. This is one of the most intriguing additions for the phones. Although I’ve been covering this for a while, Gurman has previously expressed doubt, suggesting that it might just apply to Pro models, so his confirmation is crucial.
He adds, “Monday’s updates will breathe new life into products that sit at the heart of the Apple device lineup and generate roughly 60% of the company’s annual revenue,” explaining why the launch is so significant. They also influence customer spending on services, which is becoming a more important source of revenue. Apple could use the extra money. The business is just now starting to recover from the longest sales decline in decades.
It’s interesting that Gurman stays silent about the release schedule; still, you may read all the information below. Interestingly, he claims that while there will be two sets of AirPods, there will be no Macs, Apple TV, or AirPods Max. All of these details will be disclosed at a later event in October.
There will be two iterations of the AirPods; one will be the first to provide noise cancellation outside of the AirPods Pro and AirPods Max. Gurman asserts, “Apple will set itself apart from the other model by giving the new mid-tier model a more luxurious case with a speaker, which will make it easier to find using Apple’s Find My feature, as well as noise cancellation to match the AirPods Pro.”
Regarding the Apple Watch, he concurs with rumors that the company will release three new models: the Series 10, Ultra 3, and a new Apple Watch SE entry-level model.
Regarding the entire timeline, you will also need to be aware of the precise minute that pre-orders open in order to secure the model, color, and storage option of your choice. Here are all the information about what’s in store.
Apple iPhone 16 Release Schedule: The New Onsale Date Hint
It looks like Apple has quietly confirmed the release date. As you can see, Friday, September 20 is when smart money is making moves. Apple said that it will be opening a new store at the Mall of Scandinavia, which is close to Stockholm, in a recent statement on its Swedish website (as discovered by Joe Rossignol at MacRumors).
Friday, September 20 is the store’s opening day. Coincidence? Not in my opinion. It’s not a straight statement, of course, but consider it in this manner. The store would not have had store signs for the iPhone 16 if it had opened the day before, and it would have required a silent marketing makeover after closure, just like every other Apple Store. How much better would it be to actually host an opening celebration and simultaneously provide the newest merchandise? Apple Store openings and iPhone launch days are usually attended by large crowds. When the two are combined, the place may be absolutely lively.
Because of a hangover from the days when it would proudly disclose opening weekend sales, Apple always launches its iPhones for sale on Friday.
Apple iPhone 16: The Keynote
Date And Time
This is scheduled for September 9 on a Monday, a day Apple has never attempted to launch an iPhone on. At 10 a.m. Pacific, it begins, which is 1 p.m. Eastern and 6 p.m. UK time.
What To Expect
Four new iPhones will be unveiled in full, revealing design updates, processor confirmation, camera upgrades, and, of course, the significance of Apple Intelligence. There will be much discussion regarding Apple Intelligence.
Pricing
We’ll also learn how much the new iPhones will cost. Will each model see a rise of $100, as some rumors have suggested? I’m not sure, but something tells me that Apple won’t change the prices.
A surprise new Apple Watch SE may also be revealed, but at least two new Apple Watch models—the Series 10 and Ultra 3—will be unveiled. All prices will be disclosed.
Additionally, there will soon be new AirPods—possibly two entry-level models instead of the Pro model.
How To Watch
On its website, Apple features an events page with the message, “Tune in at apple.com or on the Apple TV app.” That is commonplace information. You can download the event details with the time adjusted for your time zone by clicking the button on the page to add the event to your calendar.
As an alternative, you can visit Apple’s YouTube channel by clicking this link. Normally there would be a countdown, but not this time. Additionally, here is a “Notify Me” button.
Additionally, the keynote will confirm the start of pre-orders. If you are unable to wait…
Pre-Orders Open: Friday, Sept. 13, But Check Apple.com On Sept. 12
This will undoubtedly occur on Friday, September 13, at 5 a.m. Pacific Time (8 a.m. Eastern, 1 p.m. U.K.). It’s important to note that you should visit apple.com in case the firm decides to allow you to place the desired iPhone model with the desired color and storage capacity in your online basket the night before, as it did the year prior, allowing you to click the second pre-orders go live. This also holds true for other goods that are put on sale that same day.
Apple iOS 18: Monday, Sept. 16
If Apple follows its regular schedule, this will be Sept. 16 at 10 a.m. Pacific.
Release date of Apple iPhone 16: Friday, September 20
You might be the first to own the new iPhone if you reside in Australia or New Zealand. Naturally, Apple opens its stores at local time, and customers in such nations are able to visit the stores the earliest—typically at 8 a.m.
